Powering equity centered art and technology
to design the future of social equity.
CULTURxEAT centers Human Centered Design to develop products and services that support emerging technologies.
TAKE A BITE OUT OF OUR BRANDS
BREAKING IT DOWN
HUMAN-CENTERED DESIGN is core to the CULTURxEAT ecosystem
What the heck is HUMAN-CENTERED DESIGN?
Human-Centered Design is the problem solving framework for innovation that centers the desirability of the consumer for the product, the feasibility for the technology to make the product work and the viability of the product to be a profitable business. In order to achieve these goals, innovators execute the inspiration, ideation, and implementation of human-centered design for their product in a process called Design Thinking.
Design Thinking is the 5-step process of innovation used to question the problem, assumptions, and implications of a product in human-centered ways to ensure the design is sketched, prototyped, and tested through an empathetic approach tailored to meet the needs of the consumer. The 5 steps to Design Thinking include Empathizing, Defining, Ideating, Prototyping, and Testing.
Shout out to IDEO.
Why is EMPATHY even a thing?
Empathy is defined as the ability to understand and share feelings of another.
Human-Centered Design thinkers believe the best product and service creations start with the user’s needs in mind, rather than a focus on just making money. At CULTURxEAT we believe that in order to advance our society, HCD is an imperative. By creating brands that center empathy as it’s north star, CULTURxEAT investigates and designs for gaps in the market where the needs of specific consumers have been historically overlooked within arts and technology. LGBTQ, disabled, women, and person of color communities are our leading points of view to advance a more socially equitable culture.
Empathy is: learning what a person thinks, hears, sees, and says about a problem before defining a solution to solve it.
Empathy is not:
Sympathizing or feeling bad for a person. “I feel bad for you.”
Attempting to fix it from your point of view. “What will help is…”
Attempting to advise from your point of view. "I think you should…”
Interrogating a person. “How did this happen?”
Explaining to a person. “They only said that because…”
Correcting a person. “That is not the real problem.”
Educating a person. “You can learn from this.”
Consoling a person. “It was not your fault.”
Commiserating. “I can’t believe that, no way!”
One Up. “Ya but did you hear what happened to…”
Telltale. “That reminds me of the time…”
Evaluating. “Well maybe if you tried things differently…”
OK so why are you so focused on EQUITY instead of equality?
Equity is defined by having fair and impartial quality.
Equity exhibits the evolution of equality, transforming from giving everyone the same thing to instead giving everyone the best fit for their unique and individual needs. At CULTURxEAT, we believe understanding the ways in which equality can be problematic is an essential skill for moving towards equity and reducing biased experiences in our culture.
Why is equality problematic compared to equity?
Equality frameworks inaccurately assume that one solution can solve a problem for everyone. Equity frameworks however, take into consideration the diversity of unique experiences that need a solution as demonstrated in the varying height levels attempting to look over the fence and the “flesh” colored bandaid being worn in the accompanying pictures.
What does you “DO IT FOR THE CULTURE” mean?
Do it for the culture is the concept of completing an action for the benefit of the shared culture.
CULTURxEAT’s slogan “We All EAT” emphasizes our dedication to advancing the culture through the intersections of equity x art x technology. The work we do is unequivocally “for the culture” so we can all “eat,” and have access to the best quality resources that fuel our society.
Culture is the set of values, customs, behaviors, and beliefs shared by a group of people.
Culture looks like:
Language: Text slang used in popular culture or accents from a particular region.
Familial Customs: Every holiday, your grandmother makes the same special dessert.
Social Behaviors: Everyone stands facing towards the doors of the elevator.
Sports Behaviors: When someone gets injured, all other players take a knee.
Beliefs: Currently, transgender bathrooms are more socially accepted as norm in Coastal States than other parts of the US.